Guerrero Negro is the point of entry to the state of Baja California Sur, and its location on the 28th parallel makes it the ideal rest spot for North and South-bound peninsula travellers. Offering small-town Baja charm, the town gives both a cordial welcome and a warm good bye to visitors of all kinds.

Located in the great reserve of the Vizcaíno Biosphere, Guerrero Negro is particularly attractive to ecotourists. Hundreds of wildlife enthusiasts arrive from the months of January to March to observe the gray whales in the nearby waters of Laguna Ojo de Liebre, where they mate and give birth. Another attraction is the estuaries and swamps that are home to various species of birds such as the white pelican, the red-tailed hawk, the gray and white heron, curlew jack, the royal eagle and the fish eagle.

Other sites of interest include the salt mines (they can be visited only with authorization of the Export Salt Company), the cave paintings of the Sierra de San Francisquito, the Jesuit missionsand the nearby islands and bays. The local travel agents are a valuable resource, offering many well-planned tours. Due to the sensitive natural environment of Guerrero Negro and the vastness of the area, it is recommended that you only take tours with expert guides .